How can you not appreciate the difference in business approaches when you read this?
Honda’s overriding quest is to become a company that society wants to exist throughout the world. To this end, we will strive to provide greater levels of enjoyment and inspiration to our customers and emphasize the characteristics that make Honda unique.
(http://world.honda.com/investors/ceo/message/)
How many US CEO reports would conclude with this message? How many companies focus on "society wanting them to exist", e.g. someone that helps make the world better?
It's all about the "Honda Love".
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